AMARA is a versatile, fashion forward, yet ultra functional, swimwear line for the girl that likes to stand out from the crowd. The collection offers bold lines and chic accents, paired with sexy silhouettes, peek-a-boo gaps and cheeky cuts.
The perfect cut will make all the difference when it comes to swimwear. We use a semi-brazilian cut – a meet in the middle between the daring Brazilian cut and classic American cut. The AMARA cut is sure to flatter all shapes. Remember, confidence is the most flattering thing a girl can put on and the best complement to any bikini!


At AMARA, not only do we believe ethical fashion is a possibility, we commit to it daily. Our fabric is manufactured in a green energy facility that is dedicated to reduction and prevention of pollution, protection and preservation of green spaces, water treatment and monitoring of gas emissions. Our Italian made fabric incorporates LYCRA XTRALIFE® fibers to extend the life of each piece far beyond that of traditional spandex products.
Each bikini we make is built to last. Sewn right in the heart of NYC’s Garment District.


Lisa Jackson, owner and designer of AMARA swimwear, has always been a creative soul. As a kid, she spent countless hours playing with her mother’s makeup, painting, drawing, learning new instruments; anything she could get her hands on to let that creativity out in the world. This was especially evident in her fashion sense, insisting on making her own wardrobe choices at the age of two. As Lisa grew older she began searching for a way to turn her creative outlets into a career. After college, she decided to head west to Los Angeles to become a makeup artist.

With an education in Fashion and her experience working on fashion editorials as a makeup artist, the evolution into a designer was a natural progression. Inspired by her experiences in the fashion industry and other creative people she encountered on the job, AMARA swimwear was born. At the age of 22, Lisa began the process of learning her trade, from sewing her own samples to pattern drafting. She did everything herself: walking the blocks of the garment district to source her fabrics and hardware, sewing, producing photo shoots and fashion shows, and even building the website! Things she didn’t know, she taught herself. The hard work and creative evolution is evident in the collection you see today.

After five years of creating custom pieces for editorials and private clients, she headed to New York City to oversee the production of her first collection.